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Price Per Wear
POSTED: Tue, 10 Mar 2009 - 10:03am
FILED UNDER: General, Jewellery
These days we all think before we spend - especially when we’re spending on what the economists call ‘discretionary items.’ But there are good reasons for buying what you really love when it comes to jewellery.
Fashion-lovers have long been fond of using the price-per-wear formula to see if something’s really good value or not. The principle is this – something might be inexpensive, but if you’re only going to wear it once or twice before you get bored with it, the price per wear works out very high: not good value. Another item might have a higher price tag, but if you’re going to wear it over and over again, the price per wear is very low: good value! I believe in creating jewellery with classic good looks that you’ll wear for years to come. To work out the real value of your choice, take the price you pay and divide it by the number of times you’re ever likely to wear it – you’ll soon discover what superb value premium jewellery really is.
